A 2011 Forrester report describes three ways that improved customer experience can affect revenue: new sales driven by word of mouth, revenue saved by lower churn, and incremental purchases from existing customers in the same year.
Across the entire customer lifecycle, consumers are interacting across channels and making decisions based on those interactions. Marketers need to engage customers whenever and wherever they interact and understand the optimal times, channels and offers based on past experiences and profiles.
With ClickFox, marketers get visibility into all of the factors that influence behavior -- what drives customer satisfaction, buying behaviors, campaign response rates and loyalty across the entire customer base with each new sentiment and experience.
This powerful insight drives more sophisticated marketing campaigns by enabling you to customize communications, offers and promotions to customer needs and preferences, using an experience-centric methodology to target the most satisfied customers in the right channel at the right time. You increase take rates and effectiveness on an ongoing basis by continually feeding the insights back into your marketing engine, and lower operating expenses by excluding customers not likely to respond to specific offers at specific times. You can to inform marketing campaigns and improve their top-line impact. With this deep understanding of customers across channels and campaigns, you become a smarter marketer.
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