Viewing entries tagged with 'VoC'
We wanted to share a fantastic complimentary case study from Gartner on how Sprint's holistic voice of the customer (VoC) program helped it improve customer satisfaction, accelerating it from last place to first in several major satisfaction rankings. Gartner highlights the best practices that customer experience executives can use to improve their VoC initiatives. See why ClickFox was mentioned in the report.
It's been a few months since our previous post about voice of the customer programs being inadequate indicators of customer experience in general and customer satisfaction in particular. Recently we came up with some additional data about this topic that we thought would be important to share with our readers.
During a recent analysis for one of our large customers who is adamant on using VoC programs…