ClickFox and Teradata Announce Partnership
ClickFox, the defining leader in a new breed of experience analytics, today announced a technology partnership with Teradata Corporation (NYSE: TDC), the world’s leading analytic data solutions company focused on Integrated Data Warehousing, Big Data Analytics, and Business Applications. The complementary technologies of ClickFox customer experience analytics and Teradata analytic data solutions will enable more users across the enterprise to benefit from near real-time intelligent data and sophisticated insights.
The partnership will focus on the expansion of both traditional customer data from call centers and interactive voice response (IVR) systems and new data sources like social media, mobile applications, and e-commerce; areas that have become critical to understanding consumer behavior and perceptions. ClickFox’s unique ability to leverage data from any source, structured or unstructured, for customer interactions across channels to existing BI and analytics application insights, offers businesses a powerful enterprise-wide view of critical trends, correlations and outcomes.
Marco Pacelli, chief executive officer of ClickFox, stated, “Teradata recognizes the tremendous value of providing cross-channel customer and product experience analysis of data to its customers. Now Teradata customers will gain an even greater competitive edge with our next-generation analytics platform that will allow them to improve loyalty, raise revenue, cut costs, enhance reputation, drive business strategy and predict future needs – all with breakthrough speed and scalability.”
ClickFox will be a sponsor at the 2011 Teradata PARTNERS User Group Conference & Expo, in San Diego, CA from October 2-6. Stop by Booth 231 in the Expo Hall to learn more about the power behind ClickFox and Teradata’s advanced data analytics solutions.